Chapter 1. Introduction

Transactional emails

Transactional emails are emails sent to an individual based on some action. It could be:

  • an action they took directly

  • an action they were the target of

  • an inaction on their part (reminder to login into a website)

For example if a user registers on a website, most of the time he will get a confirmation or welcome mail. This is a transactional email.