Showing Google adsense in the Hotspots menu

I've been asked recently by a customer how to add Google AdSense to the Hotspots Menu & on first look I thought that it should be as easy as pasting the adsense code in the module position that is available in the menu. However it turned out to me more complicated than that, so that's why I'm writing this blog post. 

This is the code that we have from Google AdSense:

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